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COVID-19 Marketer Knowledge Center

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Research
A report about how the Coronavirus has changed our lifestyle across work, education, gaming, socializing, entertainment, health, news, information and purchasing practices, especially Food.
Research
A report about how the Coronavirus has changed our lifestyle across work, education, gaming, socializing, entertainment, health, news, information and purchasing practices, especially Food.

Wednesday, April 8, 2020 - 3:00am to 4:00am SGT

With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer behavior, with potential lasting effects. We will share the latest insights from our consumer sentiment and grocery shopping surveys in Indonesia, China and other Asian markets, and discuss actions that retailers and CPG companies are taking to address the crisis and prepare for the Next Normal.

Region: 
Speakers: 
Senior Partner
McKinsey and Company
Partner
McKinsey and Company
Partner
McKinsey and Company
Research
Together, ITWP companies Toluna, Harris Interactive and KuRunData developed an ongoing study to understand the impact that the Coronavirus has on daily life.
Tracker
An online sentiment tracker to: measure COVID-19 impact on consumer concerns, measure impact on purchase behavior and track business impact weekly.
Research
Insights to help inform our marketing community
Retail Systems Research - Consumer Report
Tracker
COVID-19 trackers for brand trend and foot traffic by brand and region.
Research
The leading syndicated study on how COVID-19 is influencing consumer behaviour, attitudes and expectations, covering over 30 markets.