COVID-19 Marketer Knowledge Center

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A summary of the news in digital media, marketing, and technology authored by Joshua Lowcock, EVP, Chief Digital & Innovation Officer / Global Brand Safety
Officer, UM.

Article

Length Of Isolation Affects Consumers’ Definition Of Essential And Indulgent Purchases

Analysis

Majority Of German Workers Prefer Home Office In Times Of Corona Virus - BVDW study (in German)

Article

Consumption Post Confinement (in Portuguese)

Analysis

Mobile App Trends Report 2020 (in Turkish)

[APAC Webinar] Coronavirus Impact on Business Sentiment Across APAC

Monday, May 11, 2020 - 2:00am to 3:00am SGT

For our viewers in Indonesia: If you are unable to view the above recording, please click here.

Region:

APAC

Speakers:

Rajiv Lamba

Founder and CEO

Neurosensum & SurveySensum

Webinar Partner:

Watch the Webinar:

[India Webinar] Here for now v/s Here to stay - Perspectives on Changing Consumer Behaviour

Friday, May 8, 2020 - 3:00am to 4:00am IST

Brands are no strangers to change and crisis management. But it would be safe to say that the current scenario is a first for us all. While deciphering what people really want has always been a tough undertaking for marketers, they are now faced with the added challenge of understanding consumer behaviors and needs in the midst of these tough times.

In 'Here for now v/s Here to stay: Perspectives on Changing Consumer Behaviour', Sapna Chadha and Sukhleen Aneja shall chat about

Region:

APAC, India, Global