MMA EMEA Webinar - There is no new normal: Data-driven marketing: the difference between ‘buy’ and ‘bye’ | MMA / Marketing + Media Alliance

MMA EMEA Webinar - There is no new normal: Data-driven marketing: the difference between ‘buy’ and ‘bye’

Sep 13, 2022 Global
Webinar Sponsor:
Caroline Harrison Caroline Harrison Head of Digital Marketing , HSBC
Philippa Snare Philippa Snare Former SVP EMEA, The Trade Desk
Olivia O’Neil Olivia O’Neil Head of Digital Channels, M&S

The list of issues impacting advertisers right now is ever-expanding; from the fragmented world of emerging channels and endless shoppable touchpoints, through to inflation and global macro-forces affecting consumer confidence. Competition for attention is fiercer than ever. And key to an effective omnichannel strategy is translating the plethora of data available into actionable insights. Because data-driven marketing has never been more important for brands to gain share.