The Great Debates

Marketing Org: Overcoming Organizational Friction to Find Flow

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.

Jan 17, 2024 Global

Jonnie Cahill Former Chief Marketing Officer, Heineken USA

Andrea Brimmer Chief Marketing and Public Relations Officer, Ally Financial

Dr. Omar Rodríguez-Vilá Professor of Practice in Marketing, Goizueta Business School, Emory University

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.