Bill Cramblit
Sr. Manager, Marketing Analytics and Optimization, Molson Coors
Charlie Maas
Chief Marketing Officer, RumChata
Don Vu
Chief Data Officer, Northwestern Mutual
Wayde Fleener
Senior Director Marketing Decision Sciences, Best Buy
Lisa Wellington
Former Director of Data Science & Analytics, Coca-Cola
This debate will include five analytic panelists, each in support of one of the presented marketing growth frameworks. The analytics will debate via a live, in-person or virtual session, discussing the scientific basis of each. This be a technical conversation, dissecting the research and mathematics behind each framework to better understand the mechanics behind each theory.
