Presented by:
Professor Byron Sharp
Ehrenberg-Bass Institute, Author of How Brands Grow: What Marketers Don’t Know, University of South Australia
Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.
Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.
Framework Summary: It is not possible to use short-term performance metrics to drive long-term success
