MMA Press Release | Page 34 | MMA / Marketing + Media Alliance

MMA Press Release

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Vast Majority of Marketers Will Utilize Mobile Marketing and Increase Spending on Mobile Platforms in 2011
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MMA ANNOUNCES FORMATION OF IVR COMMITTEE

Committee Focuses On Best Practices and Standards Around Interactive Voice Services In Mobile Marketing

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BuzzCity’s Djuzz global data identifies key devices for mobile gamers
BlackBerry making headway as device of choice for mobile gamers

London, 13 January 2011: Global mobile media company BuzzCity today releases its latest monthly Djuzz Mobile Gaming Metrics report (from December 2010 data) which analyses the traffic and usage of its mobile gaming portal Djuzz. The report also highlights trends in mobile gaming over the past eleven months since Djuzz launched. In less than one year of operations, Djuzz has delivered nearly 50 million games.

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Mobile Marketing Association Prepares to Launch East Africa Council

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MOBILE MARKETING ASSOCIATION PUBLISHES
MOBILE COUPONING BEST PRACTICES AND GUIDELINES

New Document Provides Industry-Standard Framework for
Serving the 30% of Consumers Who Say They’re Interested in Mobile Coupons

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Enters market to leverage regional strength as largest mobile advertising network

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India market poised for explosive growth given strong consumer acceptance of mobile ads combined with massive reach and scale of ad impressions.

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