MEA

In the AdTech world, which is full of a constant stream of new platforms, strategies, and acronyms, Yango Ads is throwing its hat into the ring with a new podcast

Dubai, May 2025.  Nabd, the leading Arabic content app and platform, is excited to announce the launch of its new e-commerce section in the Kingdom of Saudi Arabia and the United Arab Emirates (with more countries soon). This latest addition further enhances the Nabd all-in-one experience, providing users with an effective way to explore thousands of product deals and listings across a vast array of shopping categories.

The meeting point for tourism brands and content creators has become an online platform.

MMA MENA’s key initiative, MMA Academy, continues to empower marketing professionals with cutting-edge strategies through industry-leading programs. In a strategic collaboration with Digital Turbine, the MMA Academy Mobile Advertising Certificate Program was successfully completed in January, marking the region’s first certification initiative focused on mobile advertising.

In this series on artificial intelligence (AI) in marketing, I have talked to people across industries in the Middle East about how their companies are using AI in marketing. But what about looking beyond marketing? When discussing AI in the Middle East, it's impossible to have a complete conversation without considering G42's perspective. As a marketing leader within the same group, I chose to sit down with Faheem Ahamed, the Group Chief Marketing and Communications Officer at G42, a global frontrunner in developing visionary artificial intelligence to shape a better tomorrow.