The MMA location committee was established to give advertisers and their agency and media partners the confidence to invest their ad dollars into a growing new category of mobile ad products and services. This webinar will provide all participants with an overview of the primary activities that the committee is undertaking, including:

Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies.

As more consumers migrate their online activities to mobile devices, the challenge for brands is to not just be mobile, but to own more “mobile shelf space” than their competitors.  While the knee-jerk reaction is to focus solely on app development, apps are just one part of a solid mobile marketing strategy.  

As an increasing number of sports organizations embrace the power of digital channels to engage with their fans, they are beginning to unlock the potential to communicate in a new way with each of their fans and sponsors. Whether it be social, SMS, application or mobile web -- brands are collecting a wealth of information about each individual fan. The challenge of getting someone to talk about a team/brand has evolved into how can you effectively collect and target your most loyal and passionate fans?

Designed for the mobile community who were unable to attend this year’s MMA Forum New York (and as a useful summary for those that did) we asked three of our members to join us as we identify and discuss the key take-aways from the May 8-10th event.  But, perhaps even more importantly, we ask what surprised them and which conversations at the event are most likely to prompt change, not just for their own business, but for the industry at large.

Consider this: Mobile marketing contributed $139 Billion to U.S. economy in 2012 and that number is set to rise to $400 Billion by 2015.

Protecting the privacy rights of users and continuing to deliver transparency and control is critical to any business. When privacy is breached, this not only affects business operations but more importantly, your end-users and their trust in you. In this new era of mobile in which customer data powers everything down the value chain, it's your responsibility to understand customer privacy and data protection.

While mobile marketers have become very adept at utilizing the power, reach, and momentum of the mobile device to drive product interest and inquiries, conversion to purchases has lagged far behind.  Challenges such as checkout integration, mobile site optimization, and wallet adoption and acceptance have proved significant barriers to driving more prolific product purchases on mobile devices.  This is evidenced by the fact that the click-to-purchase conversion rate for the desktop is four times higher than that on mobile devices.

As you grow and build your audience-base, the focus on privacy management and consumer privacy becomes critical to your organization. Privacy management is equally important with the growth of mobile applications and digital editions.

Hear experts, Robin Andruss, Director of Privacy Solutions at TRUSTe, and Vicki Ryan, Head of Marketing for Pinsight Media+ mobile advertising at Sprint, as they share insights on how to best manage your customer privacy, while increasing trust among customers.

This is a must-attend webcast for Marketers! Attend and learn: 

With many years working closely with MMA members representing brand marketers, media agencies, publishers, networks and technology enablers, in addition to his own experience across the mobile ecosystem, Michael Becker will share his insight on what has allowed many MMA members to sustain a remarkably consistent competitive edge and how other companies can apply this best practice. Key topics to be discussed will include: