The MMA with its initiatives show us where the mobile marketing is heading to and it is nive to see the increasing number of people participating because it clearly points to the evolution of mobile as an important marketing tool and I am very happy to be here.

MMA initiatives and events are important because this Market is constantly growing, as the mobile performance this year in Cannes was very representative, and we need to show our clients how crucial it is to pay attention to that, it is a huge opportunity.

The MMA and its initiatives are very relevant, there are always more and more people interested in participating and getting into what is going on in the mobile industry and its trends. I am very glad about being part of it.

I am huge fan of MMA initiatives as they keep on generating great business for Vivo in advertising, the events have with rich content and amazing networking opportunities, I am very happy.

By driving awareness of virtues of mobile media for brand marketers, MMA has played an integral role in accelerating mobile advertising businesses on a global level.

Five key value points for a marketer member of the MMA "1: To get closer to the brands who are dealing with the same book of business. 2: Lifting the cloak of knowledge around mobile. 3: Influencing the dialogue. 4: Being part of research studies. 5: Ability to take a leadership role in mobile.”

At Campbell, we are using mobile to connect with consumers where they are and to engage them with personally relevant content at the right moments in their daily lives. I look forward to working with this talented group of brand marketers as we seek to define mobile's role in a rapidly-changing consumer and media environment.

I can say that our MMA membership is extremely valuable. Our participation in the MMA Programmatic committee has helped us to both stay educated and contribute thought leadership among some of the preeminent experts in mobile. The MMA helps us stay in touch with today’s market, which should ensure a healthy return after we launch.

MMA is a primary driver in developing mobile marketing standards and practices to enable greater investments in this growing and critical channel. The organization’s dedication to the mobile marketplace drives the entire industry to think bigger and helps marketers better understand the importance of this budding medium.

‘Get what you put into it’ is key for MMA — hours of work and coordination from me and the AdColony leadership team paid off in promoting our ideas, vision for the category, executives and company to the MMA's constituents.