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Webinar

Navigating AI Regulation: Marketing in a New Era

AI and privacy laws are evolving fast, creating both hurdles and openings for marketers. In this webinar, Alec Foster breaks down key changes—like the EU’s AI Act and U.S. legal shifts—into clear, actionable insights for marketing teams.
Webinar

AI Agents in Marketing: Navigating Hype, Risk, and Opportunity

As AI agents shift from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation Lab for a strategic look at this change. Despite big promises, under 1% of enterprises use AI agents effectively. This webinar offers clear, practical advice for responsible adoption.
Webinar

Ethical AI Marketing: A Toolkit for Responsible Innovation

AI is reshaping marketing, but using it responsibly is key to protecting your brand and earning customer trust. This webinar from MMA Global’s new Responsible AI Innovation Lab offers practical strategies for ethical, effective AI use.
AI

Marketing AI Tech Vendor Evaluation Template

Choosing the right AI vendor is one of the most consequential decisions a marketing team can make. This comprehensive evaluation template, developed by MMA Global’s AI Leadership Think Tank (ALTT), provides a structured framework for assessing AI technology vendors across 13 critical dimensions — from business alignment and technical capabilities to responsible AI practices and procurement readiness. Download it and make it your own.
Released: 
February, 2026
Region: 
Global
Guide

Download the 2025 Official SMARTIES Brasil Submission Guide

Download the 2025 Official SMARTIES Brasil Submission Guide

MMA SMARTIES AWARDS

Celebrating Innovation and Creative Effectiveness

The only innovation award that recognizes leaders, brands, agencies, and platforms using technology to drive new approaches in modern marketing. An annual competition that honors innovation and creative effectiveness with real business impact.

Released: 
May, 2025
Region: 
Global

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