| Page 59 | MMA / Marketing + Media Alliance

NEXT! CONFERENCE 18 February 2025 Riyadh

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3. Action – The Ultimate Guide to Interactive Mobile Video Ads

Thursday, January 30, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

3. Action – The Ultimate Guide to Interactive Mobile Video Ads
Master interactive mobile video ads to drive brand growth and engagement.
Speaker: Greg Wester, SVP Marketing, Digital Turbine
Date: 30 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

Region:

Global, MEA, MENA

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2. Consideration – Cooperative Moments and the Attention They Harness

Thursday, January 23, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

2. Consideration – Cooperative Moments and the Attention They Harness
Explore the power of cooperative moments and attention metrics for impactful advertising.
Speaker: Joelle Atallah, Sales Partner of Digital Turbine, MENA
Date: 23 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

Region:

Global, MEA, MENA

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1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix

Thursday, January 16, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix
Learn about the opportunity and necessity of using mobile games in your media mix.
Speaker: Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine
Date: 16 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

Region:

Global, MEA, MENA