| Page 5 | MMA / Marketing + Media Alliance
Research

The State of Video & CTV

Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.

The State of Creative Process in Marketing Report

PREMEXCO CONNECT 2025 Private - September 16 - Registration

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Private-2025 MMA DMEXCO LOUNGE 17-18 September

JOIN US FOR OUR HAPPY HOUR @MMA LOUNGE

September 17 | 4:30 pm - 6:00 pm

HALL 6 | B:038 

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Webinar: How AI is Shaping the Future of Creative Effectiveness

How AI is Shaping the Future of Creative Effectiveness

Wednesday, October 1, 2025 - 12:00pm to 1:00pm EDT

AI
Creative Effectiveness

Download the whitepaper: Kellanova Unlocks Predictive Impact Scores

Creative is more crucial than ever, according to 8 out of 10 marketers, but what drives creative effectiveness, and can AI help boost it? That's the #1 question for most marketers today, and that is what MMA Global, Kellanova, and VidMob set out to unlock with their research.

Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Nicole Vinson
Vice President, Global Digital, Media & Omni-Shopper Experience
Kellanova
Alex Collmer
Founder & CEO
Vidmob
Dontae Mears
SVP, Influencer Strategy – Central Lead
Weber Shandwick
Webinar Partner:
Watch the Webinar:
My team has really appreciated all the information sharing. We just wrapped up an NPS survey for the teams, and people actually-mentioned access to MMA live streams or recordings of the different Think Tanks and events as something that was a positive change in our overall education and LFD strategy.
Chris Chesebro
Global Chief Digital Officer
Wella
What MMA does matters a lot. They create communities, help share knowledge and give movement to trends that are important to know. We feel less lonely in these roles we have thanks to the connections they facilitate.
Barbara Martin Coppola
Chief Executive Officer
Decathlon
MMA has an impressive collection of forward-thinkers focused on building for the future. It's a joy to be a part of that group and doing meaningful work as an industry.
Sean Downey
President, Americas & Global Partners
Google
The MMA is the perfect trifecta of gathering the best thought leaders across the entire ecosystem; to tackle the biggest issues our industry faces and driving measurable results.
Jay Altschuler
SVP, Global Media & Agency Relations
Mastercard

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