The MMA and the boards are willing to dig in hard to the most complex problems in our marketing ecosystem, and in turn, deliver solutions that can be implemented to help solve the pressing challenges we have.
General Director, Global Media and Marketing Services
General Motors Corp
For companies that have multiple brands in their portfolio and are considering an ever-growing list of channel options to market and distribute them, it's vitally important to roll out MTA slowly, says Brad Feinberg, North American VP of Media and Consumer Engagement at Molson Coors. Prioritize which brands can benefit the most from MTA first, analyze the results then apply the learnings to other brands as needed.
Wonderful to join [the North America Board meeting] yesterday. I'm so thrilled this group is the real deal—having gone through 2 years of the hyper digital-networking explosion, it was hard to cut through the noise and know where to assign your time.
Spending time with MMA is like being with marketing architects and engineers as opposed to cake decorators and mortician makeup artists. Trying to improve the sausage factory versus wallpapering over the patient.
MMA does an extraordinary job of cutting through the noise and identifying, researching, and making sense of the critical trends and issues that marketers need to understand to help their businesses grow.
MMA is the only industry group trying to tackle the issues that matter: how can marketing drive measurable growth and outcomes? We are long past Wannamaker's lament about not knowing which 50% of his advertising works, it's time for the industry to take seriously its responsibility to be accountable and MMA is leading the way.
