The world of business is undergoing one of the most profound transformations of the last century. The short-term disruption of COVID-19 creates an extraordinary marketplace, where 90% of the interactions a brand has with its consumers and customers will be through digital channels.

With subject matter experts from marketing to technology, the MMA EMEA Podcast series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise interviews developed to inform and inspire.

In this sesion Ionut Ciobotaru, founder of PubNative and the Chief Product Officer of Verve Group, talks to Peggy Anne Salz about PubNative Joining Forces With Applift And Verve To Form The Unified Data-First Brand Performance Ad Platform, VERVE GROUP.

No doubt that internet penetration is at its highest growth rate in the past five years, with nearly half the traffic coming from mobile devices. Telco data is critical for marketeers as it can help brands to customise and effectively communicate with their target group through relevant engagement.

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide.