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Welcome to the Marketing + Media Alliance (MMA) AI Leadership Think Tank

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Report

State of Generative AI in Marketing

How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?

Instalily.ai

The State of Generative AI in Marketing

The dynamic landscape of GenAI has been a subject of intrigue, anticipation, and speculation for many. As we stand at the cusp of a technological revolution, it becomes imperative to understand the perceptions, aspirations, and apprehensions surrounding this transformative technology. The MMA Global's comprehensive report, based on extensive surveys with over 100 companies, offers a timely snapshot of the state of GenAI as of July 2023.

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August, 2023

File Size:

3.9 MB

Education Section:

Benchmark Studies, Research, Trends Reports

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Global

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