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The State of Multi-Touch Attribution 2024

Jun 5, 2024 · Global

Maintaining a leading edge in measurement and attribution is essential for enhancing the accountability of marketing as a key driver of growth.

Join us for an insightful webinar, where we will unveil the much-anticipated findings from our 9th annual State of Multi-Touch Attribution (MTA) study. This comprehensive survey, conducted with senior marketing decision-makers, sheds light on the latest trends, challenges, and opportunities in marketing measurement.

Key topics we will explore include:

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Director – Marketing & Communications, India & META
SAS

MMA IMPACT India 2024 | Mumbai Edition - Kunal Aman | Speaker

 

"Speaking at MMA IMPACT was a thoroughly enjoyable experience – the event brought together Marketers, Agencies, and Tech companies under one roof, amplifying the exchange of ideas, fostering collaborative growth and innovation in the industry .I am hoping the conversations pushed boundaries and inspired new perspectives that resonate far beyond the event itself.”

Report
Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach.
SVP, Growth Solutions
Performics

MMA IMPACT India 2024 | Delhi Edition - Vivek Ballabh | Speaker

 

I had the pleasure of being part of an absolutely fascinating panel discussion, on the impact of AI in Programmatic Advertising organised by MMA Global! 
 
As the moderator, I had the pleasure of navigating through some amazing insights coming from some of the best minds in the industry. 
 
A big thank you to my brilliant fellow panellists, who brought in perspectives specific to their brands and platforms. 
Rajiv Dubey Gunjan Khetan Vishal Singh Gandharv Sachdeva Pratik Udeshi 
 
A big shout out to MMA Global for organising this event and inviting me for a session. 

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