Webinars | MMA / Marketing + Media Alliance

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The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
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Test. Prove. Scale. Winning Value-Driven Growth in 2026

Test. Prove. Scale. Winning Value-Driven Growth in 2026

Mar 26, 2026 · Global

Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club formats. InMarket will share new insights from a Nov–Dec 2025 survey of 4,168 U.S. adults and translate them into audience, messaging, channel, and measurement moves you can make now. They will introduce a practical Most Valuable Customers (MVC) lens—high-frequency category buyers segmented by brand share—and show you:

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Kalpana Sehwani
Agents
Members Only

Agents

Mar 31, 2026 · Global
Hands-on with RAG Agents, GEMS and Custom GPTs to build useful agents fast.
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Rex Briggs Caleb Briggs
Multi-Agent Networks
Members Only

Multi-Agent Networks

Apr 2, 2026 · Global
Moving beyond the individual agent to a team of specialists. We explore how to network a "Data Analyst Agent," a "Persona Agent," and a "Creative Agent" into a single loop, utilizing the network effect to drive ROI and consistency.
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Rex Briggs Caleb Briggs
The Future of Work in Marketing
Members Only

The Future of Work in Marketing

Apr 3, 2026 · Global
Redefining the marketer's role from "content creator" to "system orchestrator." We wrap up the week by focusing on AI governance, the "Editor-in-Chief" mindset, and how to scale these systems into a production-grade enterprise workforce.
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Rex Briggs Caleb Briggs

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The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
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