Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session | MMA / Marketing + Media Alliance

Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session

Attribution

Wednesday, November 18, 2020 - 10:30am to 11:30am EST

Region: 
Global
Watch the Webinar:
If your company is an MMA member and you need log-in information, please email [email protected].

Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.

Speakers: 
Jill Inglis
Founder & Principal Marketing Strategist
Gram Interactive
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Members Only
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Member-Only Presentations:

 Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session

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