Thursday, July 16, 2026
Delegates Registration, Business Networking, And Refreshments
Opening By Master Of Ceremony
Welcoming Remarks By MMA Indonesia Board Of Director
Group Photo: Thought Leaders & MMA Indonesia Board Of Directors
Marketing Risk Management: A Board Level View
When growth targets and brand reputation sit on the same balance sheet, marketing starts being a liability or an asset. In the accelerating market, the decisions CMOs bring to the boardroom now carry the same weight as financial forecasts: one misstep in brand positioning, data governance, or campaign execution can move stock sentiment, erode consumer trust, and reset years of equity overnight.
This session rewires how leaders read and respond to marketing riss as a strategic lens that sharpens investment decisions, protects market share, and turns uncertainty into competitive advantage.
The Intelligence First Business Strategy
The shift happening in the digital economy is focusing on rebuilding how decisions get made, where intelligence sits in the org, and what it means to compete when your competitors are also running on AI.
This session cuts through the theoretical and gets into the structural: how do you wire intelligence into the core of a business strategy, not just a function of it? Leaders across brand, tech, and growth will map out what an Intelligence First posture actually looks like in practice, and why the companies building it now are the ones that will define Indonesia's next market leaders.
Managing Your AI-Agents
AI agents have been beginning to run campaigns, optimize bids, generate content, and make real-time decisions. The question is "who's actually in charge when they go sideways?"
This session gets into the mechanics of AI agent governance: how to set boundaries while maintaining performance, how to maintain human accountability in automated pipelines, and how to build oversight systems that scale as your agent stack grows. Expect hard-earned frameworks, not textbook slides.
Consent Based Data Exchange
As first-party data is the currency worth collecting, brands that will be the ones consumers actively chose to share it with. The shift from extracted data to earned data is the real competitive edge.
The mechanics of consent are getting more complex: fragmented regulations, evolving platform policies, and Indonesian consumers who are simultaneously more connected and more skeptical. This session cuts through the noise to examine how consent frameworks actually get built at scale, and why brands are the ones building relationships that last beyond the next algorithm change.