The MMA Mobile Programmatic Video Guide: Navigating a Growing, Complex, Media Marketplace
What are the differences between in-app and mobile web ad inventory?
How can creative formats be leveraged to make the most of the mobile environment?
And how might video playback experiences in mobile affect KPIs?
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Exploring the growing strategic role of video—especially Connected TV (CTV)—in modern marketing. You’ll learn how brands are navigating omnichannel ex…