Jul 14, 2021 APAC

Shanti Tolani Country Head & Board of Director Indonesia, Marketing + Media Alliance Indonesia

Arfitrianto Zulnaini Sales Director Indonesia, Integral Ad Science

Susanty Afkar Senior Manager Media & Digital Transformation, PZ Cussons

Grace Amelia Group Digital Director, Dentsu

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In the APAC region, Indonesia is one of the leading countries when it comes to mobile programmatic. Thanks to heavy mobile investment in Southeast Asia, advertisers are looking for more efficient ways to achieve their marketing goals. The effectiveness and efficiency of a programmatic campaign is encouraging marketers to increase their spends on the channels.

However, a limited understanding is the key barrier to programmatic adoption. Most organisations have made mobile programmatic a part of their company strategy. However, most of the marketers struggle with their understanding of the programmatic processes and hence hesitate about adopting a mobile programmatic. One of the promising digital marketing trends in 2021 is programmatic advertising and its critical for marketers to get a deeper understanding into the programmatic ecosystem

In this session, we will discuss:
- State of programmatic in Indonesia
- Benefits and risks of running programmatic campaigns
- Mitigating risks and increasing efficiency of programmatic campaigns
- Future of programmatic in Indonesia
- Showcase of successful programmatic campaigns in Indonesia

Webinar will be presented in Bahasa Indonesia.