Marketing Organization

Where does competitive advantage come from in an AI world? New analysis from Marketing + Media Alliance covering 13,000+ Cannes delegates across Global, DACH, and Türkiye perspectives. Five strategic premiums. One framework.

At Cannes Lions 2026, 13,000+ marketing leaders from 92 countries gathered to answer one question: Where does creative excellence come from when AI handles capacity?

Yapay zeka çağında rekabet avantajı nereden geliyor? Marketing + Media Alliance yeni analizi: 13.000'den fazla Cannes delegesinin Global, DACH ve Türkiye perspektifiyle. Beş stratejik üstünlük. Bir çerçeve.

Cannes Lions 2026'de 92 ülkeden 13.000'den fazla pazarlama lideri aynı soruyu sormak için toplandı: Yapay zeka kapasiteyi ele aldığında yaratıcı mükemmellik nereden geliyor?

A commentary on the AI Adoption Study 25, examining why Türkiye leads the region in AI awareness yet a third of its marketing leaders report no clear vision or roadmap.

The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian markets in early 2026. It finds that while 57% of organisations have reached advanced AI adoption, the real gap now lies in scaled integration, talent capability, and risk governance rather than access to tools. The report closes with practical implications to help marketers move from experimentation to disciplined, organisation-wide AI integration.

Peak Season Playbook is a strategic retail media guide designed for Türkiye's unique calendar of overlapping demand moments, including Valentine's Day, Ramadan, Mother's Day, Back to School, and Legendary November. Each peak season is driven by different consumer motivations, purchase journeys, and measurement realities. Treating them all the same leads to inefficient spending and missed growth opportunities.

Peak Season Playbook is a strategic retail media guide built for Türkiye's overlapping peak periods: Valentine's Day, Ramadan, Mother's Day, Back-to-City, and Legendary November. Each period carries distinct consumer behavior, a distinct funnel, and a distinct measurement reality. A one-size-fits-all approach burns budget fast.