MMA Press Release

MMA Announces “Adopt-A-Brand” Program and New Retailers Among Board Leadership

Las Vegas, CTIA Wireless 2010 – March 23, 2010 – During CTIA Wireless 2010, the Mobile Marketing Association (MMA) today commented on its commitment to advancing sustainable standards and best practices for retail mobile marketing through new member programs and leadership initiatives.

Provides new insight into emerging opportunity for marketers

To be held in Singapore for the second time, the annual Forum is the industry’s premier event and will bring together diverse parts of the mobile marketing eco-system

Membership Offers Distinct Industry Leadership Opportunities and Benefits all MMA members

23% of UK consumers expect to adopt mobile banking in 2010; 12% of French and 15% of German consumers to follow suit

Provides members with regular exclusive reports on mobile usage and behaviour in key markets

Mobile Web and SMS are the most common mobile banking technologies, but app-based banking will grow rapidly over the next 12 months

MMA Chapters Transformed to Business Units; Michael Becker Named Managing Director for North America

What:   
The Mobile Marketing Association’s (MMA) upcoming 2010 Consumer Best Practices (CBP) Public Forum event is an open dialog to solicit feedback from all players in the mobile marketing ecosystem with regard to the MMA’s U.S. CBP Guidelines for Cross-Carrier Mobile Content Services document.  Agenda highlights include:

MEDIA ADVISORY: New York, Jan. 18, 2010

Oganization Supports Continued Engagement with FCC on Industry Self-Regulation

What:   
Commenting on the FCC’s Notice of Proposed Rule Making (NPRM) on net neutrality, Kristine van Dillen, director of industry iniatitives and partnerships for the Mobile Marketing Association (MMA) (www.mmaglobal.com), issued the following statement: