MMA Press Release

Builds on industry guidelines and best practices; offers greater member benefits

MMA research demonstrates power of mobile channel to drive consumer purchase

Nomination deadline extended to September 14, 2009

Opportunity for companies in the Asia Pacific region to showcase outstanding mobile advertising and marketing campaigns

Appoints marketing industry expert Terry Murphy

Coca-Cola, BMW, Pepsi, Nestlé y Nike comparten sus estrategias de marketing móvil en el principal evento de la industria

Coca-Cola, BMW, Pepsi, Nestlé e Nike falam de suas estratégias de mobile marketing em um dos mais importantes eventos do setor

Alliance to drive adoption of guidelines and best practice within mobile marketing ecosystem

Coca-Cola, BMW, Pepsi, Nestlé and Nike share mobile marketing strategy at industry’s premier event

Version 4.0 Available for Review Through August 31

New York, London, UK, Singapore & Sao Paulo: August 6, 2009 - The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that it has opened a public review period for the latest version of its Global Mobile Advertising Guidelines. The MMA guidelines are designed to provide an industry-standard framework that encourages the worldwide growth of mobile advertising while protecting the consumer experience.