MMA Press Release | Page 35 | MMA / Marketing + Media Alliance

MMA Press Release

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MOBILE MARKETING ASSOCIATION PUBLISHES
MOBILE COUPONING BEST PRACTICES AND GUIDELINES

New Document Provides Industry-Standard Framework for
Serving the 30% of Consumers Who Say They’re Interested in Mobile Coupons

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Enters market to leverage regional strength as largest mobile advertising network

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India market poised for explosive growth given strong consumer acceptance of mobile ads combined with massive reach and scale of ad impressions.

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Smartphone ‘Big Five’ dominance eroded due to rise of challenger “White Box” manufacturers Djuzz Mobile Gaming Metrics reveal increasing popularity of localized feature phones 18 November 2010 – According to global mobile media company, BuzzCity, the dominance of the Old Guard smartphone brands, such as Nokia, Apple and BlackBerry is being challenged by the rise of localized ‘white box’ manufacturers which are coming out of China and Asia. BuzzCity has released its findings based on metrics up until October 2010, from its free mobile games portal, Djuzz.
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Smartphone ‘Big Five’ dominance eroded due to rise of challenger “White Box” manufacturers Djuzz Mobile Gaming Metrics reveal increasing popularity of localized feature phones 18 November 2010 – According to global mobile media company, BuzzCity, the dominance of the Old Guard smartphone brands, such as Nokia, Apple and BlackBerry is being challenged by the rise of localized ‘white box’ manufacturers which are coming out of China and Asia. BuzzCity has released its findings based on metrics up until October 2010, from its free mobile games portal, Djuzz.
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