MMA Press Release | Page 34 | MMA / Marketing + Media Alliance

MMA Press Release

MILLENNIAL MEDIA BECOMES GLOBAL PREMIUM MEMBER OF THE MOBILE MARKETING ASSOCIATION
 
Assumes a Leadership Role in the Development of a Global Industry-Wide Mobile Marketing Guide
 
Boston, London, Los Angeles, New York, Singapore & São Paulo - March 2, 2011
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IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads

Organizations Publish First-Ever “Mobile Web Advertising Measurement Guidelines”

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TRIBUNE COMPANY JOINS MMA AS PREMIUM MEMBER
 
Membership Emphasizes the Multimedia Company’s Leadership Role in Mobile Marketing Industry
 
Chicago, London, Los Angeles, New York, Singapore & São Paulo - -  Feb.
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Vast Majority of Marketers Will Utilize Mobile Marketing and Increase Spending on Mobile Platforms in 2011
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MMA ANNOUNCES FORMATION OF IVR COMMITTEE

Committee Focuses On Best Practices and Standards Around Interactive Voice Services In Mobile Marketing

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