These days, about two in every three people around the world use some form of mobile phone, and around four in every five of those devices are smartphones.
Gabriela Kusters
It’s always about growth. The role of a CEO is to build a brand while driving demand. Who would be better suited for that role than a CMO.
We know… that if we measure something, we dramatically increase the likelihood we can and will change it. The Advertising Fairness pledge is all about intent. The Advertising Toolkit for AI Fairness 360 is all about understanding and measurement. And leadership is what drives change.
Marketers need to shift from being creators to being creators and connectors. Influence and collaboration are increasingly important when 40-50% of marketing is not managed by marketing.
As an industry we need to shift our focus from attention, which is becoming increasingly limited, to capturing attention with intention. Positioning, differentiation and connecting with customers drives growth.
