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As AI spreads across the marketing landscape, data’s role will be key to success or danger

AI strategy and adoption

The State of AI in Marketing and CX

Featured in Digiday

We stand at the precipice of a new era, where the intersection of marketing and Artificial Intelligence (AI) is quickly becoming a catalyst for growth and innovation. Recognizing this seismic shift, MMA Global embarked on a pioneering study to chart the landscape of AI application in marketing and CX.

Released: 
May, 2023
File Size: 
1.1 MB
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
Global
Report

The State of AI in Marketing and CX

Key findings from senior marketing decision makers at over 100 companies about the application of AI in marketing and customer experience
Event

Celebrate with us - SMARTIES Hispanic LATAM Awards Celebration of Talent

October 2026
Resource

Visit the AI in Marketing & CX Resource Center

AI strategy and adoption

Modern Marketing Reckoner 2023: Transform to Thrive

MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report showcases the collective wisdom and industry-neutral perspective of marketers who have fearlessly embraced transformation and elevated their marketing strategies to new heights.

Released: 
May, 2023
Education Section: 
Perspectives
Region: 
APAC, India, Global

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