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Marketing Growth

CDO Perspectives 2022

CDO Perspectives 2022 is a compilation of the results from 50 interviews conducted by professors from the University of Oxford, discussions by MMA’s Chief Digital Officer Board, plus a quantitative market research survey of more than 100 CDOs across more than 20 industries. This report provides CDOs insights into the capabilities and tools required to lead a successful digital transformation, the impact of the ongoing global pandemic on the CDO and digital transformation agenda, and, more importantly, how CDOs are shaping their organization’s culture and vision.
Released: 
December, 2022
Education Section: 
Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Region: 
Global
Insight

Download CDO Perspectives 2022

A compilation of the results from 50 interviews and a quantitative market research survey of more than 100 CDOs across more than 20 industries.

ArabyAds appoints industry stalwart Imad Sarrouf to lead ThePubverse – ArabyAds’ publisher monetization platform.

The Dubai headquartered ad-tech company looks to strengthen ad monetization capabilities where Imad would drive growth with  ThePubverse platform.

Dubai, Jan 9th, 2023: ArabyAds announced that it has further strengthened its leadership team with yet another key appointment of Imad Sarrouf, a seasoned ad-tech & digital media executive as CEO of  ThePubverse – ArabyAds’ publisher monetization platform.

News Type: 
Member Press Release

ArabyAds appoints Tony Bourached as CEO of its retail marketing platform Ritelo and media optimization platform Adomus

ArabyAds appoints Tony Bourached as CEO of its retail marketing platform Ritelo and media optimization platform Adomus

 

Tony's appointment comes at a time when the Dubai-headquartered ad tech company is investing heavily in platform and innovation along with new market expansion & business opportunities.

News Type: 
Member Press Release
B2B Marketing
Consumer Engagement
Creative Effectiveness
Customer Lifecycle

Connected Consumer Q3 2022 Report

The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research

Released: 
October, 2022
File Size: 
3.89MB
Education Section: 
Research
Region: 
APAC, Vietnam, Global
Keywords: 
WARC, mma, Industry
Avatar
Geetanshi Singh
Marketing Lead
JioAds
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Testimonial Received for MMA DATA Unplugged India - 2nd Edition

The event was very insightful and well thought through on the current data concerns and what the future possibly holds. It was short and crisp, yet detailed with a perfect balance between research companies and advertisers. Looking forward to more insights like these.

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