Thursday, November 12, 2026
Registration and Welcome Networking
Welcome and Cambodia Market Context
The Next Growth Consumer: Building Brands Beyond the Capital
Cambodia's next wave of growth will come from consumers outside Phnom Penh. The keynote should show how an international brand combines national reach, local relevance, affordability, distribution, and cultural insight without weakening brand consistency.
From Market Momentum to Business Growth: What Will Shape Cambodia’s Next Growth Chapter?
Cambodia is changing quickly, but where will the next wave of sustainable business growth actually come from? KPMG can bring a strategic perspective on changing consumers, digitalization, investment, productivity, technology and new business models—and translate these shifts into implications for CEOs and marketers.
C-Suite Panel
Beyond Phnom Penh: How Brands Can Win the Whole Cambodian Market
A C-level discussion on reaching consumers across provinces through relevant creative, stronger distribution, modern connectivity, and better local insight. The panel should address how national scale changes media, channel, and partnership decisions.
Coffee & Industry Connections
SMARTIES Awards - The Global Standard for Marketing Excellence
Taking SMARTIES beyond the awards stage, offering the marketing community a deeper lens on the campaigns driving meaningful business growth, the strategic intelligence behind them, and the leaders defining the next chapter of effective marketing.
The Next Era of Brand Building: Balancing Digital Innovation and Human Connection
As AI and digital technologies reshape the marketing landscape, the future of brand building goes beyond technological advancement. It is about harnessing innovation to create meaningful experiences and stronger human connections. Drawing on Samsung's global leadership in innovation and human-centric approach, this keynote explores how technology, creativity, and deep consumer understanding come together to shape the next generation of brand experiences. Bridging global innovation with local relevance in Cambodia, the session offers perspectives on how brands can deepen consumer engagement, build trust, strengthen brand preference, and translate innovation into sustainable business growth. The most successful brands of tomorrow will be those that embrace technological progress while keeping people at the heart of everything they do.
From Digital Engagement to Business Growth: Rethinking the Consumer Journey
As Cambodian consumers become increasingly connected, brands must move beyond digital visibility to create meaningful engagement and measurable business impact. This keynote explores how leading brands are integrating digital media, customer insights, and omnichannel experiences to turn consumer engagement into conversion, loyalty, and sustainable growth.
