Sovattey Sorn is the Head of Corporate Marketing at Samsung Electronics Cambodia, where she leads the brand’s integrated marketing strategy, digital innovation, corporate communications, and consumer engagement across its diverse technology ecosystem.
As a marketing leader representing one of the world’s most innovative technology brands, she plays a pivotal role in translating Samsung’s global vision into locally relevant brand experiences that resonate with Cambodian consumers. Her leadership focuses on strengthening brand equity, accelerating digital transformation, elevating consumer experiences, and connecting marketing innovation with sustainable business growth.
With a strong belief that meaningful brand building requires both technological advancement and human understanding, Sovattey champions a consumer-centric approach that combines creativity, cultural relevance, data-driven insights, and emerging technologies to create lasting emotional connections.
Through her leadership, she continues to advance Samsung’s position as a premium, innovative, and trusted brand in Cambodia, demonstrating how global innovation and local consumer understanding can work together to inspire meaningful progress and long-term brand loyalty.
