Hanoi | 26.09.2024
12:30 PM – 1:30 PM
Open for Registration
1:35 PM – 1:45 PM
Welcome Speech
1:55 PM – 2:15 PM
Keynote
The Future of Shopping: From Brand to Commerce on DOOH
Digital OOH has become a key medium in APAC, not only for driving brand awareness but also for creating a connected loop on consumer engagement and action. This session will talk about the use cases of driving brand to commerce outcomes through this powerful medium
2:20 PM – 2:35 PM
Keynote
Global Perspective of Building Elevator Digital Media in India
As urbanization continues to accelerate globally, the significance of elevators in daily commuting within high-rise buildings is becoming increasingly pronounced. This session will explore the concept of "elevator media," a burgeoning field that leverages the captive audience of elevator passengers to deliver targeted multimedia content. The discussion will cover various aspects, including technological advancements, content strategies, and the impact on consumer behavior.
2:40 PM – 3:00 PM
Keynote
Exceptional Advantage of Chicilon Media in the Market
Chicilon Media has emerged as a leader in the out-of-home (OOH) advertising industry, particularly within the elevator media sector. This session will delve into the distinctive advantages that Chicilon Media brings to the market, exploring how its innovative approaches and strategic initiatives have positioned it at the forefront of this competitive field.
3:05 PM – 3:20 PM
Case Study
Showcasing Success on Elevator Digital Media
In this session, the speaker will showcase some of the most successful campaigns run on Elevator Digital Media's channels, highlighting the strategies, creative approaches, and technological innovations that contributed to their success.
3:25 PM – 3:45 PM
Keynote
UN: Thinking DOOH
Explore the evolving role of digital elevator media and its potential to transform how brands engage with consumers in Asia. As urbanization continues to rise, this medium is becoming an essential tool for delivering targeted and impactful messages in high-traffic environments. By embracing innovation and understanding the changing behaviors of urban audiences, brands can leverage digital elevator media to create stronger connections and enhance their communication strategies across diverse markets in the region. Let’s delve into how this medium is shaping the future of brand engagement in Asia.
3:50 PM – 4:05 PM
Elevator Digital Media: A Key Driver in Amplifying Brand Visibility and Engagement in Rebranding Campaign
In this session, the speaker will showcase some of the most successful campaigns run on Elevator Digital Media's channels, highlighting the strategies, creative approaches, and technological innovations that contributed to their success.
4:10 PM – 4:40 PM
Panel Discussion
Understanding Consumer Behavior in Elevator
Elevator media presents a unique opportunity for advertisers to engage with a captive audience. However, to maximize the effectiveness of elevator advertising, it is crucial to understand consumer behavior in this unique environment. This panel discussion will bring together experts in consumer psychology, advertising, and media technology to explore the intricacies of consumer behavior in elevators and how it impacts media strategies.
4:45 PM – 5:15 PM
Fireside Chat
The Now, Next and the Wonderous Future of DOOH
Join us for an insightful fireside chat that delves into the current landscape, emerging trends, and visionary future of Digital Out-of-Home (DOOH) advertising. This session will feature a conversation between leading experts in the field, who will share their perspectives on the rapid evolution of DOOH, its current impact, and the exciting possibilities that lie ahead.
5:20 PM – 7:15 PM
Closing & Welcome to Cocktail Networking Party
Ho Chi Minh City | 29.08.2024
12:30 PM – 1:30 PM
Open for Registration
1:35 PM – 1:45 PM
Welcome Speech
1:55 PM – 2:15 PM
Keynote
Building a Culture of Commercial Craftsmanship for a Digital World.
Digital is not an ecosystem or a medium. We live in a digitally enabled world.
Businesses need to be built and grown in this world. And the role of marketing is to drive sales and profitability in this digitally enabled world.
Which requires building a culture of commercial craftsmanship, that drives all our choices including the ones that where we choose to invest behind Digital media, like DOOH.
2:20 PM – 2:35 PM
Keynote
Understanding Elevators as Micro Journeys - A Broader Perspective on Enhancing User Experience
As urbanization continues to accelerate globally, the significance of elevators in daily commuting within high-rise buildings is becoming increasingly pronounced. This session will explore the concept of "elevator media," a burgeoning field that leverages the captive audience of elevator passengers to deliver targeted multimedia content. The discussion will cover various aspects, including technological advancements, content strategies, and the impact on consumer behavior.
2:40 PM – 3:00 PM
Keynote
Exceptional Advantage of Chicilon Media in the Market
Chicilon Media has emerged as a leader in the out-of-home (OOH) advertising industry, particularly within the elevator media sector. This session will delve into the distinctive advantages that Chicilon Media brings to the market, exploring how its innovative approaches and strategic initiatives have positioned it at the forefront of this competitive field.
3:05 PM – 3:20 PM
Case Study
Showcasing Success on Elevator Digital Media
In this session, the speaker will showcase some of the most successful campaigns run on Elevator Digital Media's channels, highlighting the strategies, creative approaches, and technological innovations that contributed to their success.
3:25 PM – 3:45 PM
The Future of Shopping: From Brand to Commerce on DOOH
Digital OOH has become a key medium in APAC, not only for driving brand awareness but also for creating a connected loop on consumer engagement and action. This session will talk about the use cases of driving brand to commerce outcomes through this powerful medium
3:50 PM – 4:05 PM
Powering Digital Out-of-home for Advertiser
Digital Out-of-Home (DOOH) advertising is becoming a powerful tool for advertisers in Asia, driving significant trends in the region's marketing landscape. With its ability to reach large audiences in high-traffic locations, DOOH offers numerous benefits, including increased brand visibility, real-time content updates, and the opportunity for more targeted and engaging advertising campaigns. By leveraging DOOH, brands can create a cohesive narrative throughout the consumer journey, seamlessly integrating online and offline touchpoints to deliver a consistent and impactful message.
4:10 PM – 4:40 PM
Panel Discussion
Understanding Consumer Behavior in Elevator
Elevator media presents a unique opportunity for advertisers to engage with a captive audience. However, to maximize the effectiveness of elevator advertising, it is crucial to understand consumer behavior in this unique environment. This panel discussion will bring together experts in consumer psychology, advertising, and media technology to explore the intricacies of consumer behavior in elevators and how it impacts media strategies.
4:45 PM – 5:15 PM
Fireside Chat
The Now, Next and the Wonderous Future of DOOH
Join us for an insightful fireside chat that delves into the current landscape, emerging trends, and visionary future of Digital Out-of-Home (DOOH) advertising. This session will feature a conversation between leading experts in the field, who will share their perspectives on the rapid evolution of DOOH, its current impact, and the exciting possibilities that lie ahead.
5:20 PM – 7:15 PM
Closing & Welcome to Cocktail Networking Party
