I would beg to differ that LTV is a stronger metric. It is certainly used, but it is a metric that has many assumptions built into it that are all contestable. ROAS is objective, verifiable and directly tied to return on advertising investment…it is the extra sales you got for the extra ad dollars you spent.
I would beg to differ that
I would beg to differ that LTV is a stronger metric. It is certainly used, but it is a metric that has many assumptions built into it that are all contestable. ROAS is objective, verifiable and directly tied to return on advertising investment…it is the extra sales you got for the extra ad dollars you spent.
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