CMO AI Transformation Summit Digital Resource Package | MMA / Marketing + Media Alliance

CMO AI Transformation Summit Digital Resource Package

Discover the possibilities of building on Llama

At Meta, we're pioneering an open source approach to generative AI development enabling everyone to safely benefit from our models and their powerful capabilities. Check out what companies around the world are building on top of Llama today.

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The AI Disruption Index: How AI Is Reshaping Consumer Discovery

AI is reshaping how consumers discover brands and not every industry is prepared equally. Moloco and BCG examined consumer behavior shifts across 15 verticals to reveal what’s at stake and what marketing leaders need to do now. Get the competitive context and actionable strategies to stop reacting and start leading.

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Moloco is the AI engine for growth helping businesses across the digital economy. Built with AI from day one, Moloco’s machine learning platform powers solutions for advertising growth and monetization, serving mobile app marketers, retailers, marketplaces, and streaming platforms looking to drive real business outcomes.

AI Powered by People™

Vurvey Labs is an applied AI company developing models and platforms that remove the barriers for human collaboration. Our agents are powered by real people, generating diverse opinions, removing bias, and validating through real-world reflection.

AI Transformation for Business Leaders

Executive AI workshops and keynotes by Shelly Palmer. Learn to apply AI, agents, and agentic systems to drive business innovation and strategy.

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MMA AI Leadership Think Tank

The transformative power of AI and its potential to reshape the marketing landscape is unprecedented. With a simple yet ambitious goal, MMA aims to drive improved business growth, deliver personalized experiences, and enhance operational efficiency through strategic AI utilization in marketing. MMA's AI Leadership Think Tank (ALTT) ensures that its members remain leaders in this generation's most important frontier of technological innovation.

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DAMIT

MMA Member Exclusive: Foundational training series that gets marketers hands-on with Generative AI, explaining how different systems work and their strengths and weaknesses using real-life examples and practical exercises. The training is based on the MIT Press book, The AI Conundrum, authored by Rex Briggs & Caleb Briggs, presenters of the training.

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Thursday, May 14, 2026

Networking

Breakfast

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Welcome

Greg Stuart
CEO
Marketing + Media Alliance (MMA)
Rebecca Gleason
Head of Global Industry Engagement, Artificial Intelligence & Business Messaging
Meta
Keynote

Agents, Agency, and Your Agentic 2026

Shelly Palmer cuts through the hype to deliver what leaders actually need: a new vocabulary for AI (Model, Harness, System, Agent), a proven framework for deployment (Context & Evals), and the five shifts that will define winners in 2026—from "Share of Prompt" to why your organization must "Default to Distrust."
Shelly Palmer
CEO
The Palmer Group
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Moderated Plenary Discussion

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Rethinking brand discovery: How leading marketers are adapting to AI

The biggest changes happening in AI today aren’t technological, they’re behavioral. As AI upends discovery, 80% percent of Google searches now end without a click when an AI overview is present, and 1/3 of shoppers begin their journey with a chatbot. The AI Disruption Index, a joint research effort from BCG and Moloco, reveals how these shifts are exposing 17 top verticals in very different ways. Join Moloco CMO Paul D’Arcy for an exploration of the findings, including how brands are adapting to rapid change and why customer relationships remain the most durable asset in an AI-driven future.
Paul D’Arcy
CMO
Moloco
In Partnership With:
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Moderated Plenary Discussion

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Marketing at the Speed of AI

As Chief Marketing Officer at one of the world's largest pharmaceutical companies, Gail Horwood is solving for a challenge many CMOs face: how to move fast with AI when legal and compliance considerations change as fast as the technology itself. In conversation with Shelly Palmer, Horwood shares how Novartis is rethinking AI-driven search, operationalizing a "focus on what we can do" mindset, and where AI is delivering real value versus falling short of the hype.
Gail Horwood
Chief Marketing and Customer Experience Officer, US
Novartis
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Moderated Plenary Discussion

Networking

Networking Break

Breakout

Breakout Sessions

Share of Prompt (The New Brand Visibility Metric)

This is the forcing-function follow-up to AEO. Getting cited in answers is step one. Measuring it, defending it, and competing on it is the CMO scoreboard for the next 18 months.

The Agentic Marketing Stack (From Martech to Managed Agents)

The martech category is collapsing into managed-agent layers, and CMOs need a buying framework before procurement writes the check.

The AI-Native Marketing Org (Roles, Workflows, and Cultural Debt)

The Revenue Architect session asked who owns the AI P&L. This one answers what the org underneath looks like. Most marketing teams are still structured for a 2019 stack.
Breakout

5 minute Breakout Summaries

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The Human Edge: Leading Teams Through the AI Revolution

As AI rewrites the rules of marketing, the most urgent questions aren't about technology - they're about people and strategy. Hannah Elsakr (VP, Global GenAI New Business Ventures, Adobe) and Shelly Palmer (CEO, The Palmer Group) will host a candid conversation on navigating AI transformation: why teams and skills must evolve in an agentic world, the challenges of ensuring brand visibility for both agents and humans, and why creativity and taste are the ultimate differentiators in the future of brand content.
Hannah Elsakr
VP, GenAI New Business Ventures
Adobe
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Moderated Plenary Discussion

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The Surreal Advantage: How CMO’s are Building Brand Worlds with AI Populations

What if we're missing AI's most transformative potential? This discussion introduces a radical paradigm shift: AI as immersive brand worlds populated by Synthetic Audiences where marketers can experience thousands of scenarios before committing a single dollar to market. Drawing inspiration from Surrealism, where imagination and reality merge into a unified experience, we'll explore how leading brands like Unilever are creating neuro-synthetic environments where strategy, experimentation, and decision-making happen inside intelligent systems and where instant validation and feedback occurs in collaboration with AI Populations. The CMOs pioneering this frontier aren't just predicting the future—they're creating it in real-time, shifting from campaign orchestration to designing self-evolving brand ecosystems that continuously optimize for emotional resonance and cultural relevance.
Chad Reynolds
Founder & CEO
Vurvey Labs
In Partnership With:
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Moderated Plenary Discussion

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From Inspiration to Booking: How Expedia and Meta Are Reimagining Travel and Work with AI

The travel industry is undergoing a fundamental transformation as AI reshapes how consumers discover, plan, and book trips. Join Nicola Mendelsohn (VP, Global Business Group, Meta) and Clayton Nelson (VP Enterprise Alliances & AI, Expedia) for an inside look at their pioneering AI partnership—from Trip Matching on Instagram to Meta AI-powered travel recommendations to AI-driven advertising with Advantage+. But this isn't just about consumer experiences: Expedia is also reimagining how their teams work, embracing the principle that AI succeeds not when it's plugged into old workflows, but when workflows are redesigned around AI.
Nicola Mendelsohn
VP, Global Business Group
Meta
Clayton Nelson
VP of Enterprise Alliances and Artificial Intelligence
Expedia Group
In Partnership With:
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Moderated Plenary Discussion

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Closing Remarks & Thank you

Shelly Palmer
CEO
The Palmer Group
Greg Stuart
CEO
Marketing + Media Alliance (MMA)
Networking

Lunch

Our Partners

 

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MMA Global
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