Brands invest in multiple campaigns across platforms, hoping to reach a diverse audience and deliver on their goals. Within mobile, there is one environment that attracts all audience groups - gaming. While in-game advertising has been proven to reach a wide range of audiences in innovative formats that capture attention - some brands are still hesitant to use it.

Join Digital Turbine’s Amit Rathi to take a closer look at how brands are already winning in-games and what more they can do to unlock the benefits of engaging creatives on mobile.

Key takeaways

• Mobile delivers the most opportunities to drive brand success
• Advertising landscape in India
• Getting better results with in-app Advertising: Comparison with Social
• Case study: How in-game advertising helps with brand recall