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advertising

Attribution

A new model for optimal advertising impression allocation across consumer segments

With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches centred on reach (‘go broad’) versus targeting (‘get specific’), the debate rages on: ‘Are marketers targeting too much, not enough, or simply targeting the wrong consumers with their advertising?’

Released: 
January, 2024
Region: 
Global
Keywords: 
advertising, targeting, movable middle, lift, media strategy, ROAS, probability of purchase
Consumer Engagement
Data
Programmatic
Shopper Marketing
Social Media

Report On The Contribution of Advertising to Turkish Economy

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
Global
Keywords: 
2021, report, advertising, economy
Consumer Engagement
Video

OTT Media Buying Strategy Guide

Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
Released: 
June, 2021
Education Section: 
Guidelines
Region: 
Global
Keywords: 
advertising, media

5 Ways Publishers Can Use Location Data

February 9, 2017
Note: This article, authored by Antonio Tomarchio, Cuebiq CEO & Founder, was published on Adotas in November 2016. Most publishers understand the promise of location data, yet many have struggled with the question of how to apply and monetize such data in their own businesses.
Future of Ad Sales

Four Ways to Capitalize on the Future of Ad Sales

August 26, 2015

It's a digital world out there, and ad sales are many companies' bread and butter. The emergence of hoards of data, ad tech that many industries can barely keep up with, and a plethora of ever-changing best practices can make the future seem very daunting indeed.

This white paper will help ramp up your ad sales by: