Brand : Ulker Chocolate Bars
(Ulker is the leading confectioner and chocolate bar producer in Turkey.)

Campaign Duration : 10 weeks

Objectives:
The principal goal of this campaign was to increase the sales of  “Ulker Chocolate Bars” when entering the relatively slow summer period.

Campaign Mechanism:
Users sent the unique codes embedded  into “Ulker Chocolate Bars” to a service number and were granted to enter the prize drawing to win a brand new Land-Rover, 10 Home-Theater Systems and 100 I-Pod Nanos.

In addition to prize drawing, through a weekly contest, those who have sent the top number of txt messages per week, won a scooter.

Results:
By using a phased prize giveaway approach and the right prize selection, the promotion encouraged repeated purchase and multiple entries to drive a consistent level of participation for the duration of the campaign.

•          In just 10 weeks the promotion generated more than 700,000 valid entries.

•          The campaign has proven so successful that Ulker Chocolate Bars’ market share rose by a considerable percentage during the campaign period.

Mobilera
Established in 2001, Mobilera is  the leading mobile solution provider in Turkey, offering innovative community management, mobile marketing, and content services (VAS) to local and international companies.