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Resources
Mobile Marketing Ecosystem Overview |
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The Mobile Marketing Ecosystem is comprised of 4 interconnecting strategic spheres–Product & Services (brands, content owners and marketing agencies), Applications (discrete application providers and mobile ASPs), Connection (aggregators and wireless operators), and Media and Retail (media properties, “brick ‘n’ mortar” and virtual retail stores). |
Articles |
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Latest articles on Privacy and Spam, Mobile Marketing, Academic Review, Mobile Gaming, Location Based Services and more. |
Case Studies |
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Case studies from the member companies on B2B Marketing, Media & Entertainment, Pharmaceutical/Healthcare, Publishing, Retail, Sports, Leisure/Travel, Information Services, Fundraising/Non-profit, Chat/Social Communities, Consumer Packaged Goods and more. |
Job Listings |
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Check out the hottest jobs in mobile industry. |
Wiki |
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Mobile Marketing Wiki created and updated by MMA’s Committee Members. |
Newsletter |
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Mobile Marketing Messenger is a monthly newsletter on the latest trends in the mobile industry. |
International Journal of Mobile Marketing |
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The award winning MMA International Journal of Mobile Marketing (IJMM) is published twice annually, in June and December. The journal provides a medium for academics, students, and industry professionals from around the world to share their insights and research on how the mobile channel can be effectively used for marketing. |
Industry Links |
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Mobile Marketing related resources. |