August 22, 2008
Rexona Weather Service Sponsorship )Aerodeon Turkey)
Title: REXONA WEATHER SERVICE SPONSORSHIP
Brand: Rexona
Category: Pharmaceutical/Healthcare
Agency: Aerodeon Turkey
Region: Turkey
Time line: August 2008
Summary:
Everyday, 2.000.000 Turkcell subscribers are receiving three day weather forecast report by SMS. Subscribers are receving three day weather forecast of the city they are living in, and this service is free of charge for them.
There is a sponsorship area in each weather forecast message. By initiation of Aerodeon, Rexona has taken the advantage of August sponsorship, when the highest temperatures are recorded and people need deodorants in order to prevent sweating.
For each week of August, a different sponsorship line such as, “DID YOU USE REXONA DEODORANT TODAY?”, “MAXIMUM PROTECTION WITH REXONA DEODORANT IN THIS HOT WEATHER”, has been placed in the messages.
Results:
Each message reached 2 million subscribers, so the total impression was over 60 million per month.
