The charbroiled burger chain known for its innovative menu offerings and creative advertising looked for an updated approach to connect with customers and make it even easier for them to get great offers. Integrating the mobile solution into their traditional marketing strategies, Carl’s Jr. Oklahoma Mobile Rewards launched the state-wide program in 39 store locations.

THE CHALLENGE

1. Connect with customers to help build brand awareness and stay top of mind.

2. Track program participation and redemption to provide measurable results and insight on program success.

3. Keep stores educated about the program and current offers.

THE SOLUTION

Tetherball delivered a mobile solution that was simple in execution and deployment, yet delivered effective and measurable results. Integrating with the traditional media, print coupon flyers and posters were tagged with the mobile call-to-action to text CARLS JR to 263333 to join the program. During the opt-in process, customers supplied their zip code which allowed Tetherball to generate membership and participation reports per store. On average, members receive one high value offer per week which has a specific promotional code that is entered into the cash-register system. To help keep the crew engaged and prepared, 24 hour offer preview messages are delivered to store managers to prevent any kinks operationally.