With 770 million smartphone devices worldwide, retailers are quickly adapting to meet the needs of today's always connected consumer - hoping to interact with the 76% of shoppers that use their mobile phones in-store to help make a purchase decision. 

But finding the right tools that reach shoppers quickly, and while in close proximity to a retail location can be difficult.  And more and more retailers are realizing that they need to go beyond deep discounts and couponing to actually engage their customers.  With these realizations in mind, new solutions are beginning to deliver real-time offers via targeted messaging that is directly aligned to each and every customer’s individual needs and interests. 

A recent case study was conducted around this tactic, demonstrating just how much real-time interactions with shoppers can affect purchasing patterns. iSIGN Media, a company which operates a large convenience store chain’s in-store digital advertising network, recently partnered with ADCentricity, a location-based digital solutions company, to conduct a case study that measured the impact of real-time messages on the behavior of shoppers.

The results?

•An increase of 20.81% in sales for the group of products observed;

•Over 1,180 average consumer impressions per location, per day and;

•A campaign that featured 64,300 ad plays, which in turn generated over 118,000 impressions.

This case study illustrates just how much this type of advertising can influence consumers: results show that consumers are spending more if they see real-time information about a product while in-store.