The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.
This report highlights how consumer are growing appetite for tech-forward experience are reshaping retail and why safety and convenience will continue to be critical.
Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.
NEW YORK, NY, JANUARY 21, 2014 – For the first time ever, fans will have the power to unlock exclusive content and rewards from authors by using image recognition technology to turn regular book covers into interactive media experiences. Author and TED speaker Sunni Brown has partnered with mobile tech company, BestBuzz, to leverage their proprietary technology and mobile app for her latest book release,
" My compliments to MMA India for once again bringing the marketing fraternity together. The 2024 edition of MMA Impact India was held at a cross-over moment. The story telling brands and the performance pressed marketer now has the buoyancy of Artificial Intelligence along with systematic changes in commerce propelled by technology. I am sure the audience would have appreciated the transformational capabilities demanded of the fraternity. Those Marketers who can balance and anticipate the horizon , while curing the existing landscape, will be celebrated and celebrating. For me and many of us Impact is an annual check of our relevance as well as contribution to the fraternity and to India’s growth story. "
"Revolutionary! Able to share so much information with each other and we are getting to know what we didn't know. Going in our day-to day work lives and utilising this information. It's Revolutionary!"
"MMA India is bigger platform in the country as Thought Leadership. We have the leading minds from India in AI in marketing gathered together and this is the biggest thought leadershi forum that exist in the country right now."
