NEW YORK, NY, June 6, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today the addition of thirteen new industry leaders to its Global Board of Directors. Elected by the MMA’s global membership, new board members will serve a two-year term beginning June 2012. The prestigious new board is reflective of the transformation the MMA has experienced over the past year, including growing its membership and revenues by over 50%. 

 

The new and re-elected board members include:

Jonathan Carson, CEO of Digital, Nielsen

Carolyn Everson, VP Global Marketing Solutions, Facebook

Louis Gump, VP Mobile, CNN

Jack Haber, VP Global Advertising & Digital, Colgate-Palmolive (re-elected)

Tobin Ireland, Group Director of Commercial Development, Vodafone (re-elected)

Barry Judge, Former Chief Marketing Officer, Best Buy

Joe Kennedy, CEO & President, Pandora Media, Inc. (re-elected)

Thomas Labarthe, VP Mobile Commerce, Alcatel-Lucent

Neal Mohan, VP Product Management, Google (re-elected)

Alex Moukas, CEO, Velti

Rob Norman, CEO, GroupM

Jack Philbin, Co-Founder, President, & CEO, Vibes (re-elected)

Emre Sayin, Chief Consumer Business Unit Officer, Turkcell

 

“I am thrilled to welcome the new MMA Global Board of Directors. This impressive list of companies and individuals is a testament to the pivotal role of the MMA as a powerful force in leading the global mobile marketing industry forward,” said Cameron Clayton, Chair of the MMA Global Board and EVP Digital, The Weather Channel. “I look forward to working closely with everyone to helping marketers accelerate their value from the mobile channel that already has over 6 billion mobile devices in use worldwide.”

 

Remaining board members, whose terms were not up for re-election include:

 

Cameron Clayton, EVP Digital, The Weather Channel

Jennifer Creegan, General Manager Display Advertising, Microsoft

Tom Daly, Group Director, Global Connections, The Coca-Cola Company

Dave Gwozdz, CEO, Mojiva, Inc.

Eddy Hartenstein, President & CEO, Tribune Company; CEO & Publisher, Los Angeles Times

Paul Palmieri, Co-Founder, President & CEO, Millennial Media, Inc.

Jim Smith, Interim CEO, Motricity

Naveen Tewari, Founder & CEO, InMobi

Chair Emeritus: Melis Ertem, Consumer Product Marketing Division Head, Turkcell

 

“I am honored to have so many incredible industry leaders who have committed to lock arms with me and the MMA to drive and shape the future of mobile marketing,” said Greg Stuart, CEO, MMA. “With all studies pointing to the continued explosive consumer usage of mobile devices and tablets, mobile is arguably positioned to become the most powerful marketing communications channel ever. I am confident that, working together, we will drive the industry’s growth via innovation and change that aggressively supports a marketer’s business as well as consumers value of mobile.” 

 

In 2011, the MMA re-energized the membership via a series of high impact strategic initiatives, including: Introduction of the Universal Mobile Ad Package simplifying ad formats and releasing the much-needed Apps Privacy Guidelines plus other work in permission marketing, mobile couponing, bar codes, location based service and more. The number of MMA conferences and events has been doubled with launches of flagship events like the invitation-only CEO/CMO Summit in the Dominican Republic and the Cannes’ Mobile Circus Comes to Town program. Additionally, the creation of a global educational curriculum for marketers and media sellers teaches the buying and selling of mobile marketing and an expansion of the supporting certification system in LATAM, APAC and EU & Africa. Local councils were launched in China, Indonesia, Argentina, Mexico, East Africa, Middle East bringing the total number of MMA local councils to 17. Additionally the internal infrastructure has been bolstered with a complete rewrite of MMA’s corporate governance and the hiring of additional staff in marketing, industry initiatives, events, as well as a new Managing Director in LATAM.  And lastly, greatly expanded member services via a Mobile Marketing Vendor Directory, MMA Job Boards, daily MMA SmartBrief newsletter, and the SmartMobile Webinar series. 

 

According to a recent eMarketer report, 51% of marketers and agencies worldwide plan to make changes in their marketing budget allocations to increase mobile spending, with 15% projecting significant increases. 

 

The MMA Global Board of Directors is charged with establishing the overall direction of the industry and the governance of the organization while the four Regional Boards of Directors in APAC, EMEA, LATAM and NA are tasked with identifying and advocating for the issues and needs of each particular region.  The eight Regional Chairs and Vice Chairs will also join the Global Board once they are elected.

 

The MMA is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth and preserving privacy, and evangelize the use of the mobile channel. MMA includes more than 700 member companies, representing nearly 50 countries across the mobile marketing industry including hardware providers, marketers, software developers and more. MMA global headquarters are located in the U.S., with regional chapters in North America, Europe, Latin America and Asia Pacific. For more information, please visit www.mmaglobal.com. 

 

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