The vibrant city of Bonn becomes the epicenter of AI innovation as MMA Germany hosts "HANDS-ON AI: REAL STORIES, REAL IMPACT" at the Deutsche Telekom HQ "Kraftwerk". This meetup is more than just an event; it's a unique convergence of minds passionate about the transformative power of artificial intelligence in the real world. Aimed at demystifying AI for marketers, tech enthusiasts, and business leaders alike, the day promises an immersive exploration into how AI solutions are conceived, developed, and implemented to overcome challenges and drive success in various industries.

Set against the backdrop of the iconic "Kraftwerk" space, attendees will have the unparalleled opportunity to hear directly from a distinguished lineup of speakers from Deutsche Telekom and top executives from leading brands such as Abbott, Analytic Partners, Bayer, Beintoo, Carat, EssenceMediacom, Google, Kantar, Lufthansa, Mastercard, McDonald's, Mindshare, Petal Ads, Roland Berger, Snap, Track, Unilever, Universal McCann, Upday, Wavemaker, YOC, Ogury

These thought leaders will share their firsthand experiences, shedding light on the real-world applications of AI, the obstacles encountered along the journey, and the impactful outcomes achieved. Through this gathering, MMA Germany aims to foster a deep understanding of AI's capabilities, inspire innovative thinking, and cultivate a community ready to embrace the future of marketing and beyond.