June 6, 2013
Given the speed of change in devices and mobile properties, it will become increasingly important for brands and agencies to keep up with the latest developments in mobile advertising. Whether that be the way inventory is purchased, or the type of ad unit that results in the highest user engagement, marketers need to understand, adjust, and execute to provide consumers the highest value.
This white paper will serve to address the most important topics in media buying today, with added insight from some of the world's top media buyers, including M&C Saatchi Mobile, Horizon Media, Carat and more.
