Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, May 6, 2026

9:30 AM – 10:00 AM Standard

Registration begins

10:00 AM – 10:15 AM Keynote

Advancing Marketers Ability to Create Value . MMA has a Plan

CEO & BOD, MMA APAC, Global Head of SMARTIES
MMA Asia Pacific
10:20 AM – 10:40 AM Keynote

From Marketing to Market Cap: How CMOs Drive Enterprise Value

Chairman & Managing Director – Nestlé India Limited & Market Head Nestlé South Asia Region
Nestlé India Limited
10:45 AM – 11:00 AM Standard

Discovery Drives Growth: Rethinking the Funnel in an Attention Economy

Head of Advertising Solutions
Snapchat
In partnership with
11:05 AM – 11:20 AM Standard

From fragmentation to Integration: Full-Funnel Advertising

Retail Media 2.0 is transforming advertising by unifying fragmented touchpoints into a full-funnel, integrated strategy. This shift enables brands to drive seamless engagement and measurable impact from awareness to purchase

MMA India Board Member; Director
Amazon Ads
In Partnership With:
11:25 AM – 11:55 AM Standard

Winning Attention in the Age of AI - Why context, intent and trust matter more than ever

We are entering a new phase of marketing. With AI, brands can now create, personalise, and distribute content at an unprecedented scale. But as content becomes infinite, attention is no longer guaranteed — it has to be earned.

Vice President Marketing, India & South West Asia
The Coca-Cola Company
MMA India Board Member; Head of Marketing Communications - India
Nestle
Co-Founder & CEO
Inshorts and Public
Moderator
Vice President, Media & Consumer
Accenture
In Partnership With:
12:00 PM – 12:20 PM Keynote

Disrupting Incumbents- 9 years in the life of a venture capitalist

Co-Founder & Partner
Fireside Ventures
Moderator
Country Head & BOD Member
MMA Global India
13:00 PM – 14:00 PM Networking

Lunch Break

14:00 PM – 14:20 PM Standard

Knowledge Session

14:25 PM – 15:10 PM Standard

The AI Marketing Maturity Report Launch

Context Setting of the Report

Country Head & BOD Member
MMA Global India
Partner, Marketing Advisory Services
Ernst & Young LLP

Decoding The AI Marketing Maturity Report

CEO & Co-Founder
Skewb Analytics Private Limited
MD & CEO
Mobavenue AI Tech Limited
Partner, Media & Entertainment Transformation
EY
Moderator
CEO & BOD, MMA APAC, Global Head of SMARTIES
MMA Asia Pacific
Joint initiative by
Powered by
15:10 PM – 15:25 PM Standard

Coffee Break

15:25 PM – 15:55 PM Keynote

When Machines Do Marketing, What Do Marketers Do?

Venture Partner
Lightspeed India
16:00 PM – 16:30 PM Standard

What CMOs and CFOs Get Wrong About Each Other and how to fix it?

MMA India Board Member; Director, Marketing
Perfetti Van Melle India
MMA India Board Member; Group Head - Consumer Insights and Brand Development
Aditya Birla Group
MMA India Board Member; Chief Marketing Officer
Myntra

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