Wednesday, May 6, 2026
Advancing Marketers ability to create AI value
AI Transformation Mandate for CMOs
Creative Effectiveness in the Age of AI
AI-Driven Buyer Journey and Discovery
Powering Digital-First Experiences
Decoding Gen Zs in the Age of AI
Martech+AI: Too Many Tools, Too Little Value?
Advancing Marketers ability to drive growth
Retail Media as a Revenue Engine, Not Just Media Inventory
Regional Media – A Powerful Growth Engine (Convergence of Language, Culture & Creativity)
Time to Level Up with Tech-Led Growth Drivers
Lunch Break
Advancing Marketers ability to drive marketing science
Measuring Attribution – Marketing Impact on Business Outcomes
Ad Impression Data Loss and the Hidden Tax on Digital Marketing – Quantifying What’s Tolerable
Advancing Marketers ability to drive innovation
Reciprocity of Learnings – Converging Incumbents & Insurgents
Creative Effectiveness in the Age of AI
Creator Economy + Story Telling
Advancing Marketers ability to drive new knowledge high impact
From Marketing to Market Cap: How CMOs Drive Enterprise Value
CMO–CFO Alignment: Making Marketing Financially Accountable / Why Is Marketing Not on the Balance Sheet?
