Agenda

As retail media networks continue gaining global traction, what avenues await brands and marketers seeking to establish brand awareness and drive performance within Vietnam's vibrant landscape? Let's delve deep into the key ingredients that fueled the rise of retail media, the third and largest wave in digital advertising, and how CEOs and CMOs can best harness the power of this phenomenon.

Salient points:

1. Attention deficit and content explosion makes salience irrelevant unless you are meaningful
2. Choice profusion and easy access makes trials easy, unless  the experience was made it worth try again
3. The journey is convoluted, you may mistake a flirt as a conversion.
4. So it is no longer about awareness, trials and repeats as we knew it
5. Marketing  is thus becoming less measurable (in its impact to the business), which is a big Red Flag.
6. Success, especially sustainable success, will come only if we establish a strong enough “reason to exist” or “purpose to serve”
7. Mathematically calculated as “mental availability” and intuitively understood as “brand purpose/proposition”
8. So the new measures of success: Strength of our purpose, quality of our engagement and impact of experience all resulting in eventually profitable revenue growth.
9. Personalization at scale is a core activation principle needed to bring this alive

Exploring the intersection of intelligence, AI, and data-powered marketing and showcasing how these advancements are reshaping the marketing landscape, this thought leadership session provides an in-depth analysis of the new era of data-driven marketing strategies. Delving into the pivotal role of AI in processing vast amounts of data, uncovering valuable insights, and enabling personalized marketing campaigns, this session illuminates the transformative potential of leveraging intelligence technologies to drive strategic decision-making and maximize marketing impact in the digital era.

Gathering to delve into the profound impact of purpose-driven values on leadership unveils an opportunity to present a pioneering technology solution embedded in this ethos. The rise of cutting-edge technologies such as Generative AI signals a significant transformation in how businesses engage with their customers, leading to deeper connections and more meaningful outcomes. Let's embark on exploring the transformative power of technology in empowering purpose-driven leadership in Customer Service.

As we enter a period of unprecedented change in the world of sales and marketing, what does the future look like for today's marketing and agency leaders. How are they navigating that change with regard to building new creative capabilities. In a wide ranging discussion, industry leaders will share their thoughts on the future of sales, marketing, and creativity.

There’s no question that AI is transforming our industry as we speak. While AI is a powerful engine, it still needs you in the driver’s seat to make it work. With that in mind, the session aims to break down a few things AI can’t do without you and what it can do to multiply your marketing.

Let's explore how AI is revolutionizing advertising growth by crafting highly interactive creatives that resonate with users without compromising their user privacy.

Exploring cutting-edge approaches and tactics in music marketing that leverage the power of storytelling, digital platforms, and audience engagement to elevate brand visibility and connect with consumers through the universal language of music.