From Campaigns to Business Value: How AI Will Transform Marketing

AI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage experimentation—pilots, fragmented tools, and efficiency plays that don’t add up to system-wide impact.

Join Janet Balis, Managing Director & Partner at BCG, and Vas Bakopoulos, Senior Vice President of Industry Research at the Marketing + Media Alliance (MMA), as they unpack new research revealing how AI will transform marketing workflows, talent models, agency partnerships, and C-suite alignment over the next 24–36 months. They will be joined by Lara Balazs, CMO and EVP, Global Marketing, Adobe, and Marisa Thalberg, EVP, Chief Customer and Marketing Officer, Catalyst Brands. 

This session is designed for forward-leaning marketing professionals who want to stay ahead of accelerating disruption and lead their organizations through the next era of AI-enabled growth.

• See the future of marketing’s operating model
• Understand where AI will disrupt marketing work first
• Prepare for agentic AI and the next wave of productivity
• Redefine agency and partner ecosystems for an AI-driven era

What you will walk away with

• A clear roadmap for focusing AI investments where they will produce immediate and enterprise-wide value.
• A set of actions marketing leaders can take now to rewire workflows, upskill teams, and align the C-suite.
• Practical examples of how AI can unlock profitable growth and help CMOs drive broader cross-functional transformation.
• Guidance for building an AI-enabled operating model that elevates human creativity, strengthens partnerships, and accelerates business impact.

Join us and learn how to lead your organization confidently into the future of AI-powered marketing.

Register now to reserve your place.