personalization

AT&T: AI-Personalized Creative Outperformed BAU and Random by a Wide Margin

A four-week, three-cell RCT showed +272% lift vs. random rotation and +92% lift vs. BAU on buy-flow—validated with an 88% sales lift and strong ROI.

GM: AI-Personalization Drove Triple-Digit HVB Lift for Lyriq and Sierra

A six-week, person-level RCT with 144 creative versions delivered +139% HVB lift for Cadillac Lyriq and +228% for GMC Sierra, with no sign of wear-out.

Mobile Consumer Trends Report

Consumers have declared how - and how often - they want to interact with mobile messaging from brands in 2023.

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REVTRAX® RELEASES SMARTOFFERS™ TO POWER PERSONALIZED, DYNAMIC COUPONS

NEW YORK, October 29, 2013—RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.

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